They stop at 10.
We go Plus.
For most, "10" is the finish line—the gold standard of perfection.
To us, 10 is a golden cage. It's an invitation to stop.
10PLUS was born from a refusal to settle.
The Geek's Obsession
We never stop at industry gold specs. Beyond perfection, we constantly outperform ourselves.
The Rider's Ambition
When meeting the physical limit, don’t stop at peak performance—chase the PLUS. Push one more crank, beat your past self, not just win.
Relentless Progression
We don't build "perfect" wheelsets. We build the faith to transcend perfection. 10 is their ceiling. PLUS is your breakthrough.
Powered by Pro-tier Star Ratchets
Elite-level speed shouldn't be a luxury.
By making the Star Ratchet System our standard, we're closing the gap between the pro peloton and you.Premium performanceis no longer an option-it's the new normal.
Rider’s perspective
10Plus Road E Series tested in Sierra Nevada
On the road, it feels stiff and highly responsive, especially when riding out of the saddle. It is a competitive choice both for riders looking for a simple upgrade and for those wanting a wheelset ready for racing.
Radial Impact Testing
While the UCI standard requires an impact energy of 40J. Our internal mass-produce standard is set at 60J, impact resistance limit up to 80J.
Longer
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